Frieze
Regent’s Park, every October.
Every October, Frieze transforms Regent's Park into a sprawling, temporary museum. It is loud, vibrant, and unapologetically commercial: the cornerstone of London's autumn art season and a magnet for the international creative class.
- When
- 14–18 October 2026
- Where
- London, United Kingdom
- Established
- 2003
How the days actually run.
From magazine to mega-fair
Frieze began as a magazine founded by Amanda Sharp and Matthew Slotover in 1991. They launched the fair in 2003, leveraging their editorial influence to create an event that felt fresher and more provocative than the established order. It succeeded entirely.
Frieze Week
The fair's gravity is so strong it pulls the rest of the city with it. "Frieze Week" sees every major museum, gallery, and auction house in London schedule their most important openings and sales to coincide with the influx of international collectors.
The art fair in Regent’s Park, every October.
What you will actually see.
- 01
Frieze Sculpture, the free open-air exhibition that takes over the English Gardens.
- 02
The Focus section, championing emerging galleries and younger artists.
- 03
The intense people-watching in the Ruinart lounge.
- 04
The concurrent Frieze Masters tent, a short walk away, offering historical context.
The diary, either side.
Practical, briefly.
When is Frieze London?
October. The 2026 fair runs from October 14 to October 18.
What is the difference between Frieze London and Frieze Masters?
Frieze London focuses strictly on contemporary art from living artists. Frieze Masters, located a 15-minute walk across the park, features art from the ancient era and Old Masters up to the late 20th century.