Good seasons, preserved.
The house sells the photograph. The Foundation keeps the place it was made. 1.5% of every profit, in perpetuity, to the conservation of the landscapes the work depends on. Not a marketing line. A deed.
The pledge, plainly written.
Not rounded up at checkout. Not a campaign quarter. Not a press release dressed as a donation. 1.5% of every profit the House makes is directed, in perpetuity, to the conservation of the landscapes the work depends on. Signed by the House. Published, in full, every year the House is open.
Four vows, not for negotiation.
The land, first.
Every photograph leaves a trace. 1.5% of every profit goes back to the places that made the picture possible. Soil, coast, forest, river. The view is not a backdrop; it is a participant in the work.
Forever, or not at all.
Not a campaign, a season, or a round-up at checkout. The Foundation is chartered with the House and signed by the founders. It outlives a quarter. It outlives a season.
Published, in full.
Numbers, recipients, invoices, outcomes. A report goes out every year the House is open. If the money did nothing, we say so. If it did something, we say that too. No footnotes, no finely-printed exits.
The collector is copied in.
Every piece ships with a Certificate of Season. On the back: the date, the landscape, and what the 1.5% from that purchase supported. No paperwork to ask for. We have already written it down.
What the 1.5% supports.
Charities working in a handful of deliberate disciplines. The ones the house depends on, and whose outcomes can be measured. Global in reach. Discipline-led. Partners chosen in person; named in the first annual report.
Forest regrowth.
Native-species reforestation, and the protection of old-growth that is still standing. We fund the people planting trees where trees used to be, and the ones keeping them there.
DisciplineReforestation · canopy protectionMaritime welfare.
Ocean clean-up, reef recovery, and the welfare of seafarers and coastal communities. The view from the shore is worth protecting both ways.
DisciplineOceans · coastlines · crewsAnimal preservation.
Species recovery, habitat sanctuaries, and the charities that rehabilitate what photographers are usually there only to observe.
DisciplineSanctuary · rewilding · rescueLand & heritage.
Protected landscapes, traditional craft, and the stewards who keep places the way they were found. Quiet work. Long horizons.
DisciplineStewardship · heritage · craft
From the print, to the cause.
The photograph sells.
A framed edition is made to order. Numbered, certified. Then it earns its wall.
1.5% is set aside.
Off the profit, not the revenue. Ring-fenced the same week. Held in a separate account, not the till.
The House reviews.
Quarterly. A sitting of three. The cause, the partner, the amount. Signed, and sent.
The report writes itself.
Every cheque, every line item, every outcome. Published in the annual report. In full.
Written in full, published annually.
From the founders, a brief note.
e started this house to sell photographs. The Foundation exists because selling pictures of a place, and then forgetting the place, is a small kind of theft.
When we first walked the fields and coasts that now hang in our frames, the light was the reason we were there. But light needs a place to fall on. A river, a hedgerow, a forest edge, a stretch of coast. The photograph is a record. It is also, quietly, a debt.
So we chartered the Foundation at the same time we chartered the house. Not afterwards. Not once profits were comfortable. Before either. 1.5% of every profit, for the rest of time, goes to the disciplines the work depends on.
We are new. The figures are, at the moment of writing, zeros. That is, honestly, a relief. It means we get to start on the right side of the page. Spring 2027, the first volume of the annual report will land, with numbers, partners, and causes named.
The notes, politely answered.
Questions politely answered.
Is the 1.5% real, or marketing?
Real. The pledge is signed by the House and published in full every year the House is open. Every figure goes on the record, and every report is kept here, permanently.
Why 1.5%, not 1% or 5%?
1.5% is the figure the House can promise without conditions, in perpetuity, in any trading year. Higher numbers tend to come with quiet asterisks. Discounts, exclusions, marketing line-items. We chose the number we can keep.
Of profit, or of revenue?
Of profit. Calculated after costs and tax. Ring-fenced into a separate account the same week the books close, then directed to the four disciplines listed on this page.
When does the first report land?
Spring 2027, after the first full trading year closes. Short the first year. Longer every year after. Published at thegoodseason.co.uk/foundation/reports. The same URL, forever.
How are partners chosen?
In person. We meet the team, we read the numbers, we visit the work. Partners are named in the first annual report. Until then, we are quiet, and we are looking.
What does the collector receive?
Every framed edition ships with a Certificate of Season. On the back: the date the picture was made, the landscape it shows, and what the 1.5% from that purchase supported. No paperwork to fill in, no email list to join.
Five things to know.
- Chartered, not promised.Signed by the House. Held to it, on the record.
- Of profit, in perpetuity.After costs and tax. Every trading year. No asterisk.
- Four disciplines.Forest, maritime, animal, land & heritage. No drift.
- Published, in full.Every figure on the record. Reports kept here, permanently.
- Copied to the collector.Every Certificate of Season records what the 1.5% supported.
Hang the wall. Keep the view.
Every photograph in the house funds the land it came from.