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Aerial view of a rocky Mediterranean headland; a winter hero image is to follow from the picture desk

The Après Index 2026–27.

The winter beat of the house price census: vin chaud from a CHF 6 forest clearing in Verbier to Badrutt's Palace at CHF 16, the 2026-27 day passes already published, a CHF 40 fee just to sit down in St Moritz, and the champagne parade cartes to €20,000. Eight resorts, seventy venues, every price in its own money and in pounds, free to cite.

Read the report House report· Vol. 2026
Ranked entries
10
Published
Summer 2026
Filed under
House Reports
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The ranking, at a glance.

10 entries
  1. Badrutt's Palace, St Moritz
  2. Chez Dany, Verbier
  3. Paradiso Mountain Club, St Moritz
  4. La Folie Douce's printed parade, Val d'Isère
  5. Le Rouge, Verbier
  6. The Megève anchor
  7. Hennu Stall, Zermatt
  8. The Eagle Ski Club, Gstaad
  9. Cloud Nine and the American gate
  10. White Marmot, St Moritz

The volume, in full.

Article · The Volume

Summer prices its coast in public; winter answers the telephone. When we priced the Mediterranean's sunbeds, 34 of 77 famous clubs printed a rate. The Alps, we can now report, print their wine and hide their chairs: across 70 famous terraces, huts and mountain clubs from Courchevel to St Moritz, with Aspen along for comparison, we found exactly two published prices for the right to sit down, and eleven beautifully printed prices for a mug of hot wine that runs from £5.51 in a Verbier forest to £15.42 on the Courchevel snow-front. This is the winter beat of the house price census: the Vin Chaud Index, the day-pass anchors already published for 2026-27, and the champagne parade cartes, in their own money and in pounds.

How the mountain was priced

The house rules apply unchanged: a price enters the charts only if the venue or its operator published it, on a menu PDF, a rate card, a tariff bulletin or an official page; guide figures stay in the register marked for what they are, and nobody was telephoned. Winter adds two disciplines. First, currency: prices stay as printed, in euros, francs or dollars, and are compared in sterling at the ECB reference fixings of 4 August 2026, which are stored in the register itself (£1 buys €1.17, CHF 1.09, $1.34). The franc is why Switzerland reads dear before a cork moves.

Second, the season label. This is an August reading of a winter economy: the lift companies have mostly published 2026-27 (Megève's PDF is stamped April; Zermatt's dynamic floor and Verbier's CHF 94 are live), while most terraces still show last winter's card, and the register says so row by row: ten rates are stated 2026-27, sixty-one are venues' last published cards, and twenty-five famous names publish nothing. When the new menus drop in late November, the register re-reads them, ahead of the season and its press.

What the index cannot see it does not invent: no "price on request" was requested, closed-for-rebuild houses (Salastrains, until December 2026) are recorded as exactly that, and every register line carries the URL it was read from, checked on 5 August 2026. The full method and the per-resort research trail, verbatim quotes included, ship with the repository.

Download the Après Index register (CSV). One row per published price or per silent famous name, with the ECB fixings included.

The mountain that will not say

The silence has a winter accent. On the beaches it was demand pricing; in the Alps it is the telephone, and it is practically a tradition. Farinet in Verbier, by its own description the best après bar in the world, publishes hours, bands and a happy hour, and not one price. CERVO's slope-end terraces in Zermatt reserve tables for members of its "Democratic Mountain Community". Cocorico in Val d'Isère books its VIP tables by email, La Folie Douce prints a €20,000 champagne package but not the minimum spend of the table you drink it at, and Gstaad's lift company managed to announce a new fixed-pricing policy without publishing a single figure.

The purest specimen is the Eagle Ski Club, whose whole web presence is a login page, and the most instructive is St Moritz: the one alpine venue that does publish a sitting-down price, Paradiso, publishes only the CHF 40 fee for membership of the terrace, not what anything on the terrace costs. The Mediterranean hides prices to move them with demand. The Alps hide them because, on the mountain, being asked is the product.

The mountain publishes its wine and hides its furniture.

The Après Index, 2026-27

The record book

Ten entries from the winter ledger, each traceable to a printed card, an official tariff or a login page standing where a tariff should be.

Reading the winter

For the planning reader, three practical lines. The anchors are already public: Megève has printed €65, Val d'Isère €78 and Courchevel €84.20 for 2026-27, Verbier CHF 94, and the dynamic systems (St Moritz from CHF 55, Zermatt from CHF 89, Aspen from $127) reward booking the moment the calendars open, which the operators have also published: Zermatt's season starts 1 November, Gstaad's first lifts turn 20 November, Val d'Isère opens 28 November, Aspen on Thanksgiving Day and Megève on 19 December.

The drinks arbitrage is real and walkable: the same afternoon on Corviglia costs half as much two lift stations above the Palace, Courchevel's cheapest famous vin chaud sits on its most famous terrace at Cap Horn, and the family round of hot chocolates runs £4.59 to £11.03 depending on whose crest is on the saucer. And the sterling lens matters twice in Switzerland: the pound buys CHF 1.09, so the Palace's sixteen-franc pour lands at £14.70 before the view is included.

This page joins the house set: the Sunbed Index prices the coast's furniture, the Ibiza Receipt prices the decade, the Ibiza Census counts the parties, and this index pours the winter. Summer measures the season; winter, it turns out, mostly declines to be measured, which is why the measuring matters.

The mountain, without the minimum spend.

Ski and mountain photographs from the house: ridgelines, pistes and the blue hour at altitude, museum-grade and framed by hand. No membership required to sit with one.

See ski photography →

Questions politely answered.

10 questions
How much is vin chaud in Courchevel?

On the venues' own published cards: €9 at Le Cap Horn on the altiport, €14 at La Folie Douce Méribel-Courchevel, and €18 at Le Tremplin on the 1850 snow-front, whose Grand Marnier version is the dearest mulled wine we found anywhere in the Alps.

What is the most expensive mulled wine in the Alps?

By published price: Le Tremplin in Courchevel at €18 (£15.42). The dearest Swiss pour is Badrutt's Palace in St Moritz at CHF 16 (£14.70), which outprices the hotel's own famous hot chocolate. The gentlest famous pour is Chez Dany in Verbier at CHF 6 (£5.51).

How much does it cost to sit down at a mountain club like El Paradiso?

Paradiso Mountain Club in St Moritz (the former El Paradiso) charges a published CHF 40 per person day membership for its members-only lower terrace, booked via Badrutt's Palace; what the chairs, food and drinks cost beyond that is not published. It is one of only two published sitting-down prices we found across 70 famous alpine venues.

What do 2026-27 ski day passes cost?

Already published by the operators: Megève €65, Val d'Isère and Tignes €78, Courchevel and the 3 Vallées €84.20, Verbier CHF 94 (CHF 86 sector-only). Dynamic systems publish floors: St Moritz from CHF 55, Zermatt from CHF 89, Aspen from $127 as an advance Flex rate. Gstaad has announced fixed pricing but publishes figures only in its ticket shop.

How much is champagne at La Folie Douce?

From the official cartes: a 12cl glass of Mumm is €17 at Megève and €18 at Val d'Isère, Veuve Clicquot is €21 at Méribel-Courchevel, and a glass of Dom Pérignon at Val d'Isère is €75. The printed VIP packages run from a €300 Mumm magnum to twelve Belle Époque magnums for €10,000 and fifty bottles of Dom for €20,000.

Which famous après-ski venues publish no prices at all?

Twenty-five of the seventy venues we read, including Farinet in Verbier, CERVO in Zermatt, Cocorico in Val d'Isère, the Roo Bar in St Moritz, Bonnie's and The Snow Lodge in Aspen, and the Eagle Ski Club in Gstaad, whose entire website is a login page. Tables are sold by telephone and email; the register records the silence venue by venue.

Why do Swiss ski resorts feel so expensive for Brits?

Partly the franc: at the ECB fixings in our register £1 buys CHF 1.09, so a CHF 16 mulled wine is £14.70 before any Swiss pricing is considered. The same pound buys €1.17, which is why French cards read gentler at the same altitude.

What is the cheapest famous après-ski order?

On published cards: Chez Dany's CHF 5 hot chocolate and CHF 6 vin chaud in the forest above Verbier, Papperla Pub's CHF 6 beer in Zermatt, and Hennu Stall's CHF 6 shots. The gentlest French round is La Folie Douce Megève's €5.90 hot chocolate and €7.80 vin chaud.

What does Cloud Nine in Aspen cost?

The published number is a from-$40 brunch; the famous champagne-spray economy (seat holds, Veuve packages, bottle prices) now sits inside the Tock reservation platform rather than on a public card, so the register records it as gated. Ajax Tavern still prints Aspen's signature order: the $31 wagyu double plus $9 truffle fries.

How was the Après Index compiled, and when does it update?

One snapshot on 5 August 2026 across 8 resorts and 70 venues, keeping only venue-published prices, each row labelled with the winter its price belongs to (ten rates are stated 2026-27; most terrace cards are last winter's, still published). Prices stay in their own currency and convert at ECB fixings stored in the register. The register re-reads the new cards in late November, ahead of the 2026-27 season.

Filed for the record.

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