Cars, on ice
There are car shows.
And then there is St. Moritz.
For one weekend in January, the frozen lake becomes a stage for exceptional classic and historic cars, with The I.C.E. bringing automotive heritage, design and winter together in a way very few events can.
A different kind of concours
The setting changes everything.
There are no exhibition halls here. No polished convention floors.
Instead: snow, ice, mountains and winter light.
Cars are displayed and driven across the frozen lake, creating something that sits somewhere between concours, cultural gathering and spectacle.
More than motoring
The I.C.E. has grown into something broader than an automotive event, with art, design and lifestyle becoming increasingly part of the programme.
Which feels right for St. Moritz.
A place where cars, architecture, fashion, food and the mountains have always shared the same stage.
Three weeks of the diary, side by side
Pin it to your account: your private long-list, right where the group chat can find it.
A field guide from The Social Season: the year, if you were doing it properly.
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