The London Concours
For three days each June, the Honourable Artillery Company, five acres of impossible lawn in the middle of the City, becomes the country’s most over-curated paddock. Two hundred cars that shouldn’t legally be this beautiful, a Mayfair crowd pretending it isn’t a school sports day, and a champagne tent that knows your second name.
Where
Honourable Artillery Company
Armoury House lawns, City of London, a five-acre secret behind Moorgate.
When
Early June
Three days, midweek. Doors at 10. Last champagne, optimistically, at 6.
Wear
Linen, loafers, panama
Tailoring is encouraged, denim is forgiven, trainers are noticed.
Why
It’s Goodwood for grown-ups
Edited tightly, 100+ cars, no PR theatre, conversations you can actually finish.
What it actually feels like.
A five-acre secret in the City
The Honourable Artillery Company holds the oldest piece of green land in central London, a parade ground guarded by a 16th-century charter and an extremely polite gatekeeper. For 362 days a year you cannot get in. For the three days of the Concours, the rest of the City notices it for the first time, and most of the City gives up on Thursday afternoon entirely.
Edited like a magazine, not a trade show
The pitch is small on purpose: roughly a hundred and twenty cars, grouped into deliberate classes, Pre-war Speed, Italian Thoroughbreds, Lost Marques, Modern Hypercars. Every entrant is invited. Nothing is here because someone bought a stand. The result is the rarest thing in motoring journalism: a paddock you can actually walk through, in less than an afternoon, without being shouted at.
Members spirit, garden-party uniform
It is dressed without trying, Mayfair tailors, panama hats, a quiet density of vintage watches. Nobody is filming you. Everyone is half-pretending it’s 1962, which is the polite thing to do when there are this many open-top Astons on a lawn.
A garden party that just happens to have the back catalogue of automotive history parked on the grass.
What you’ll actually see
- 01
A field of pre-war Bentleys behaving like landed gentry.
- 02
A row of Ferraris valued, collectively, at a small island nation.
- 03
The Concours d’Elegance lap, judges, white gloves, and one inevitable disagreement about a Lancia.
- 04
Champagne lawn at 4pm, when the light starts doing things to the chrome.
- 05
Boutique row, watchmakers, tailors, and one rug dealer who shouldn’t be missed.
The View from the Lawn
The London Concours is the city's equivalent of a midnight hotel bar - elegant, high-proof, and entirely unhurried. For our regulars at The Good Season, it is not a "car show"; it is a three-day "ultimate summer party" held in the hallowed, five-acre grounds of the Honourable Artillery Company.
It is a museum wall of a venue - a green oasis in the heart of London’s Square Mile - where nearly 100 motoring icons sit at the apex of a gathering defined by fine champagne and world-class gastronomy.
The Deeper Room
Held from Tuesday 9th to Thursday 11th June 2026, the experience is curated for those who understand that automotive objects are simply the evidence of a life lived with intention:
- Porsche Perfection (9 June): A celebration of Stuttgart’s engineering precision, featuring the all-new Porsche Sonderwunsch class.
- Jaguar XK Day (10 June): A midweek tribute to one of Britain’s true grand tourers.
- Supercar Day (11 June): Pure theatre, showcasing the most dramatic high-performance shapes from the last four decades.
Beyond the engines, the Club Concours offers a vibrant hub for a Veuve Clicquot reception and a long lunch prepared by Searcys. It is an environment built for the conversation that happens by the third drink - the kind of afternoon where the only proof you were there is the print you’ll hang over dinner later.
Worth a Second Glass
This is photography with a pulse waiting to happen. It is an afternoon where the conversation is so good that nobody reaches for their phone, and the memory is significant enough to require a permanent place on your wall. It is, quite literally, built to be bragged about.
Three weeks of the diary, side by side
Monaco Grand Prix 2026
A Four-Day Conversation, with a Race Attached
Royal Ascot
Hats, horsepower, and inherited confidence.
Art Basel
Gallery season. Wallet season.
Wimbledon
Tennis & linen. Be serious.
Henley
Rowing, rosé, and rules you didn’t write.
Take a piece of this fixture home.
See the Most Wanted →A photograph is a memory you can hang. The pieces below sit closest to The London Concours in spirit: museum-grade pigment prints, hand-framed in oak, made to keep.
Practical, briefly
When is The London Concours held?
The London Concours runs across three days in early June at Armoury House, the Honourable Artillery Company in the City of London. Exact dates are published each spring on the official site.
Where exactly is The London Concours?
Armoury House and the parade ground of the Honourable Artillery Company, City Road, London EC1Y 2BQ, a private five-acre lawn behind Moorgate. Entry is via the City Road gate.
Is The London Concours members-only?
No, anyone can buy a public day ticket, and the concours also offers Concours Pass and Patron tiers with hosted hospitality. It is curated to feel members-only, but it isn’t closed.
What is the dress code?
Smart relaxed. Tailoring, linen, loafers, panama hats and summer dresses are the unofficial uniform. There is no enforced dress code, but trainers and very obvious branding feel out of step.
How many cars are there?
Around 100–120 cars across roughly 8 to 10 themed classes, significantly tighter than a typical motor show. Every car is invited; nothing is on display purely because a sponsor paid for the spot.
How does it compare to Goodwood?
Goodwood Festival of Speed is a hill-climb spectacle for tens of thousands; the London Concours is a static, garden-party concours for a few thousand. Think gallery vs. amphitheatre, same religion, very different service.
Can you take photos?
Yes, freely, and you’ll want to. Late afternoon light on the lawn (around 4–5pm) is famously good. Press accreditation is available for editorial use.
Pin it to your account: your private long-list, right where the group chat can find it.
A field guide from The Social Season: the year, if you were doing it properly.
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