What a euro summer means: a long, slow summer on the Riviera, the Adriatic, the Greek coast and the Italian lakes, and the photographs that keep it.

A euro summer is not a destination. It is a way of taking the summer: long, slow and somewhere in the south of Europe, with the days arranged around the sea and lunch.

Where the phrase comes from.

The phrase spread on social media, where it gathered up one particular picture of the European summer: white linen, a striped awning, a scooter in a lane, a beach with its parasols in rows. It describes a holiday more than a place, and most of its places are on the Mediterranean.

Where a euro summer goes.

The Côte d’Azur is the classic, from the beaches beneath its cliffs to the façades of Nice. The Croatian coast has stone lanes, coves and steps cut down to the water. Greece brings white streets, blue shutters and bougainvillea. The Italian lakes are the quieter version, with lunch under the trees.

Pink bougainvillea spills over a white Greek street with blue shutters, a flight of stairs and a red scooter by a doorway.
Under the Bougainvillea. Photograph by Emma Tysinger.

What it looks like.

Most Wanted

The ones people ask about at dinner. The house’s most collected photographs, in order.

See Most Wanted

The look is easy to recognise because it repeats: terracotta and pale stone, Riviera blue, green shutters, white parasols, striped awnings, a small boat on a great deal of water. It is a summer seen in details as much as in views.

White hulls with wooden rails sit close together in a Côte d’Azur harbour, mooring ropes crossing dark teal water.
Tied for the Afternoon. Photograph by Emma Tysinger.

Keeping it.

Emma Tysinger photographed exactly these places: a striped awning by Lake Como, a red scooter at the end of a Croatian passage, the parasols of the Côte d’Azur, bougainvillea over a Greek street. They are gathered in our euro summer photography prints. For bringing the look into a room, see euro summer wall art for the home.

The Euro Summer collection.

Photographs from the French Riviera, the Croatian coast, Greece and Lake Como, printed to order and framed by hand.

See the photographs
QuestionsThe Autumn Issue, 2026

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Filed 14 October 2026, under Places & culture.